This Privacy Notice has been updated and is effective as of October 31, 2024. Donor Alliance, Inc. (“Donor Alliance”) respects your privacy and preferences. This privacy notice (the “Privacy Notice”) describes how Donor Alliance and its affiliates and subsidiaries (collectively, “Donor Alliance,” “we,” “our,” or “us”) collect, use, and disclose personal data in our day-to-day operations obtained through all channels of communication, including through https://www.donoralliance.org, any other Donor Alliance website or application that links to this Notice, or in person (collectively, the “Services”). Personal data is information about you through which you can be identified (including where you can be identified by combining the information with other information). Information We Collect We collect personal data about you from a variety of sources, including from you directly (e.g., when you contact us by email or request information through our website), data collected automatically about your use of the Services (e.g., data collected from cookies and other similar), and data we collect about you from other sources, including social media or commercially available sources, such as public databases (where permitted by law).
- Contact Information. For example, first and last name, email address, postal address, phone number, or communication preferences.
- Identifiers. For example, your driver’s license or state ID card number.
- Donation Information. For example, payment card information, billing address, donation history, or information regarding intended bequests.
- Demographic Information. For example, age, gender, ethnicity, or race.
- Health Information. For example, any information you may choose to disclose to us regarding specific organs or tissues you wish to donate or your experience with organ or tissue donation.
- Device and Network Data. For example, technical data collected from your computer or mobile device, such as your IP address, browser type, operating system.
- Usage Data. For example, the pages you visit when using the Services, the search terms you enter on the Services, how often you use the Services, and the pages you access before and after accessing the Services.
- Communications Preferences. For example, your preferred method(s) of communication.
- Information Provided to Us Through Your Use of the Services, whether Online, by Phone, or in Person. For example, any files, documents, videos, images, data, or information you upload or transmit through your communications with us or your use of the Services, such as when you contact us with a question, comment, or request or participate in polls or surveys.
How We Use Your Personal Data We may process your personal data for the purposes outlined below.
| Processing Purpose | Categories of Data Processed |
| Identification and authentication: We use your identification information to verify your identity when you access and use our Services and to ensure the security of your personal data. |
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| Operating the Services: We process your personal data to provide the Services you have requested. |
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| Improving our Services: We analyze information about how you use our Services to provide an improved experience for our donors and uses of all our Services, site analytics. We may also conduct research and analyze information to improve the effectiveness of our outreach and communications. |
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| Communicating with you: We use your personal data when we communicate with you, for example, to keep you informed of our priorities and opportunities to get involved, send you newsletters and other publications, and in response to inquiries made by you. |
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| Marketing: We use your personal data to build a profile about you and place you into particular marketing segments in order to understand your preferences better and to appropriately personalize the marketing messages we send to you. |
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| Legal obligations and rights: We use your personal data to exercise our legal rights where it is necessary to do so, for example, to detect, prevent and respond to claims of fraud or intellectual property infringement claims. We may also use personal data in connection with the establishment, exercise, or defense of legal claims, to comply with laws or to respond to lawful requests and legal processes, or to protect our rights and property and the rights and property of others, including to enforce our agreements and policies. |
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| Complying with our obligations: We process your personal data to, for example, carry out fraud prevention checks or comply with other legal or regulatory requirements, as required by law. |
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| Customizing your experience: When you use the Services, we use your personal data to improve your experience of the Services, such as by providing interactive or personalized elements on the Services and providing you with content based on your interests. |
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| Keeping our records accurate and up-to-date. This processing is necessary to comply with legal obligations as well as for our management and administration purposes. |
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How We Disclose Your Personal Data We share personal information with your consent, when you direct us to share it with others, as necessary to complete your transactions, or to provide the services you have requested or authorized. For example, when you provide credit card information to make a contribution, we will share that data with payment card processors and other entities as necessary for the processing of your payment and to prevent or detect fraud. We may disclose any of the categories of personal data described above to the following categories of entities:
- Our service providers, including vendors, consultants, and other service providers who perform services or functions on our behalf, for business purposes. For example, our service providers include companies who support us with fundraising, registering volunteers, marketing, consulting, communications, software maintenance and support, web services, analytics, social media, auditing, security, user verification, and payment processing.
- Our affiliates. We may share certain information about, for example, donation or communication history.
- Ad networks and advertising partners. We work with third-party ad networks and advertising partners to deliver advertising and personalized content on our Services, on other websites and services, and across other devices. These parties may collect information directly from a browser or device when an individual visits our Services through cookies or other data collection technologies. This information is used to provide and inform targeted advertising, as well as to provide advertising-related services such as reporting, attribution, analytics and market research.
- Law enforcement agencies, courts, other government authorities or other third parties where we believe it is necessary to comply with a legal or regulatory obligation, or otherwise to protect our rights or the rights of any third party.
- Potential transaction partners, service providers, advisors, and other third parties in connection with the consideration, negotiation, or completion of a corporate transaction in which we are acquired by or merged with another company, or we sell or transfer all or a portion of our assets or organization.
As described above, in some cases we may share your information with third parties who may use your information for their own purposes, including for purposes of marketing and advertising. These disclosures may be considered “sales” or “targeted advertising” under applicable privacy laws. Information Security We implement technical and organizational measures designed to ensure a level of security appropriate to the risk to the personal data we process. These measures are aimed at ensuring the ongoing integrity and confidentiality of personal data. We evaluate these measures on a regular basis to help ensure the security of the processing. Your Rights Over Your Personal Data We strive to communicate with you according to your preferences. In some instances, you can update your communication preferences directly through the communication channels where we can contact you, for example by clicking on the “Unsubscribe” link in the footer of our emails. Depending on where you reside, and subject to certain exceptions, you may have the following rights with respect to your personal data:
- Right to Know and Access: Consumers have a right to request information about the personal information that we collect, use, disclose, share, and sell, including requesting the specific pieces of personal information we have collected about them.
- Right to Delete: Consumers have a right to request the deletion of personal information that we have collected from them, though we may be permitted to retain personal information for certain purposes.
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Right to Correct: Consumers have a right to request that we correct inaccurate personal information.
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Right to Opt Out
- Targeted Advertising. Consumers have the right to opt out of targeted advertising.
- Sales of Data. Consumers have the choice to opt out of sales of data. In the Donor Alliance context, we do not sell your personal information.
- Note: Some consumer privacy laws also afford residents the right to opt out of profiling or automated decision-making with legal or similarly significant impacts. Donor Alliance does not conduct these activities.
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Right to Opt Out
- Non-Discrimination: We may not discriminate against you for exercising your rights.
You may opt out of targeted advertising by clicking here and following the instructions. Where required, we also honor requests to opt-out submitted via privacy preference signals recognized under applicable local law, such as the Global Privacy Control (GPC). You may submit requests to exercise your other rights by contacting us at the information provided in the “Contact Us” section below. Please include the phrase “Personal Data Privacy Request” in the subject line. In order for us to verify your request, we need to verify your identity, so the request should include your name, address, and email address, along with a clear indication of the right(s) you wish to exercise. Please note that we may require additional information from you in order to honor your requests. Depending on where you reside, you may also use an authorized agent to act on your behalf to submit requests to exercise your rights. We will honor a request from an authorized agent provided that (i) you provide written authorization to the authorized agent to act on your behalf and we can verify your identity, and (ii) the agent submits proof of authorization. Authorized agents may use the same methods noted above to submit requests on your behalf. You may also have the right to appeal a refusal to take action on your request. You can submit an appeal using the same information provided in the “Contact Us” section below. Changes to This Privacy Notice If we update this Privacy Notice, we will notify you by posting a new Privacy Notice on this page. If we make any revisions that materially reduce the privacy protections related to your personal information, we will give you the opportunity to consent to such changes before applying them to that information. Contacting Us If you have questions or concerns regarding our processing of your personal data, please contact us: By Phone: 303-329-4747 By Email: public-relations-team@donoralliance.org By Mail: 200 Spruce Street, Suite 200 Denver, CO 80230